a complete brand creation for a vietnamese fast food restaurant
Vua is a new fast food concept based around simple, fresh asian flavours. The brief for the brand was to reference the bright colours and vivid flavours of vietnamese food, without falling into traditional asian tropes.
The concept behind the Vua restaurant logo uses asian calligraphy as its starting point, countered against vivid colours to reference the freshness of the flavours.
Large format imagery throughout the restaurant references the Vietnamese origins of the recipes, but focuses on colour and movement to help keep the space modern and fresh.