spice smoothies
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innocent spice smoothie packaging

emotive packaging for some unusual smoothies

To help innocent smoothies stand out from the competition in the DACH region(Germany, Austria and Switzerland), some special recipes were developed featuring unusual ingredients and exotic spices. But these special recipes needed something different to help them stand out. The label designs for these smoothies were created in collaboration with illustrator Kate Forrester and are designed to reflect both the asian origin of the spices as well as papercut art, which is native to the DACH region.

In designing the labels for these smoothies, it was important to create both a feeling of authenticity as well as bright and enticing packaging. For me, the origins of the ingredients provided a rich starting point from which to grow the concept, the photos below are taken from a shop in London which sells original Indian woodblocks, which provided strong inspiration for the project.