innocent blue campaign
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Innocent’s blue campaign

a 360 campaign for innocent’s first ever, definitely blue drink

To celebrate the launch of the first ever mainstream blue juice (and to make sure everyone knew it was definitely blue) I was asked to work on a multi-touchpoint campaign focusing on…well, blue. The campaign included a TV advert, print and digital OOH campaign and an immersive experiential blue cafĂ©, which was created in partnership with Bompas & Parr.

Some projects are borne out of great, meaningful insights.


But this project was mostly just about blue.