cacao70
22691
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cacao70 branding

a complete rebrand for a small chain of chocolate caf├ęs and products

Cacao 70 had established themselves as the only place to go when you’re craving a meal composed entirely of chocolate, but the problem was their artisan branding wasn’t appealing to their younger demographic. I was tasked with recreating the brand to appeal to a younger audience or teenage chocolate lovers through all the possible brand touch points, from wall graphics, to packaging, to website design and social media. Over the course of the rebrand cacao70 saw a significant increase in their following on social media as well as increased sales of their packaged goods across all their locations. This allowed them to develop the brand further in preparation for becoming a franchise.

the designs for Cacao70 were inspired by vintage photography and collage. While keeping a touch of the brand’s artisan heritage, the new, bold and colourful look was created to reflect the joy of eating chocolate.