I am a multi-disciplinary designer and art director with 8 years experience, originally from London. For the last 2.5 years I’ve been working in house for innocent drinks, designing everything from ATL campaigns and smoothie packaging to hand-drawn tweets and just about everything in between. I love making work which bridges the gap between the 2D, 3D and digital worlds, putting experiences at the heart of everything I do. I’m obsessed with patterns, colour and paper engineering and am always looking for new ways to solve creative briefs.
over the past year I have helped create and deliver a course on creative thinking for innocent, which focuses on how the creative brain works and how to get the best out of it. The course is designed for everyone and anyone interested in learning more about creative thinking and it’s applications in the workplace. Working on the structure and content for the course I learned so much about the science behind creativity and how best to nurture it in yourself and in others, which I now bring to all my work to collaborate better and get to the root problems brands are looking to solve.
I’m a strong advocate for sustainability in design. Working in the food and drinks industry has taught me a lot about how important it is for designers to carefully consider their choices and the impacts those choices make on the world.